Beyond the 9-5
Beyond the 9-5
Beyond the 9-5
Why is it so hard to formulate friendships in your adult life?
Tools
Google forms
Indesign
Timeline
16 Weeks
Art Direction
Process
I started out researching all ages to see what my target audience would look like, then interviews on how I could nurture standing friendships. This is where I got the idea to put on an event that is marketed towards a middle-aged crowd.
Event Design
My target audience was middle-aged semi-social people, I had to find away they would interact but not too out of peeople comfort zone. That is why I came up with activities to do during the event ranging of level of socialization.
Deliverables
I knew I didn’t want to design an app with someone already out there that doesn’t work. So for user testing I created a diorama so my audience could have something to visualize instead of just an event proposal packet
